Swimming
Birthday of a bikini swimsuit
Mar
Interesting information for bikinilovers!
July 5 is considered the birthday of the bikini. It was on this day in 1946 that French designer Louis Reard first presented a new swimsuit model at a fashion show in Paris.
The invention was so scandalous at the time that the Catholic Church in Italy, Spain and Portugal banned women from wearing “demonic clothes”.
Louis Reard was an automotive engineer by training, but after he inherited a lingerie company from his mother, he retrained as a designer.
Louis Reard patented the bikini, although it is believed that he did not invent, but only improved the swimsuit model created earlier by Jacques Aime called “Atom” – “indivisible”.
But Rear went further and used even less fabric for a swimsuit. The idea to create an outdoor beach outfit came to his mind when he saw how women tuck up their swimsuits to get a better tan.
The innovation was so bold that most professional models refused to go to the podium in a bikini. Louis Reard attracted Micheline Bernardini, a stripper from the Casino de Paris, to the show.
Her fashion show in a swimsuit along the pool in Paris made her famous all over the world, after which she received a huge number of marriage proposals.
Despite the success of the Louis Reard show in 1946, the bikini was banned for a long time on the beaches of France, Italy, Spain and Portugal.
In Italy, the first bikini was demonstrated by Lucia Bose in 1947 at the Miss Italy contest. Follo
wing her, Sophia Loren appeared at the contest in a satin bikini and received the title of “Miss Elegance 1950”.In
the 1950s, a bold beach outfit began to conquer the world.
The new fashion was supported by the stars of the cinema screen: Brigitte Bardot starred in
a bikini in Roger Vadim’s film “And God created a Woman”, Marilyn Monroe – in “Niagara” in 1953, later the film “Million Years BC” with Rachel Welch in the title role, where she portrayed a cave woman in a bikini from animal skins.
In 1964, the magazine “Sport Illustrated” put a photo of a model in a bikini on the cover, this example was followed by many fashion magazines.
By the end of the 1960s, bikinis had conquered the beaches of Rio and Nice, and then the whole world.
Bathing suits for the centuries-old history of their existence have gone from bulky dresses to bikinis, and today bikinis do not lose their popularity on beaches.
